Concept & Strategy
For this commercial it was very important to show the contrast between the client’s daily life and how Athletic Mind Fitness relieves her stress. I created a storyboard to help transition a day of chaos to a day of peace.
This commercial advertisement not only raised brand awareness for the client but also increased visibilty. The commercial was launched on Athletic Mind Fitness’s business website, Facebook page, Twitter page, Instagram page, and Youtube page.
Web traffic was up 15% and sales increased by 10%. Many new clients were not even aware that this type of service was offered in their area until they came across the commercial on social media.